And Get More Clients!
Yes, you’re a business owner. You already know that referrals are one of the top ways to grow your business. But you may not have realized that you can dramatically increase the number of referrals by doing one thing. Just ask for the referral.
When you’re done with a job, are you leaving money on the table?
Every business out there hopes they get referrals and positive feedback, of course, but maybe you’re not putting yourself out there to ask directly.
Like so many other businesses, you became a home maintenance and repair Service Pro because you’re great at what you do. You may not necessarily be great at the sales and marketing end of it. You might just assume that clients will pass along good word of mouth about the job you’ve just performed, but that’s not always the case.
The client you just did the job for has their own life and concerns, and growing your business may not be high on the list. But if you’ve done great work, they’re most likely wanting to help you out. This is where getting over feeling shy about asking comes in. You just ask them to give your work a review on LOWO and refer your business to their family, friends, and neighbors. Pretty novel, ain’t it?
Get Over Your Fear
Most people like to help other people (side note: especially if there is no real cost to them.). With most projects, that final client meeting is a perfect time to ask for that positive referral. The worst thing that can happen is that the client says, "No” but that’s an opening when you can address “why”. For good work, we bet you’ll start to hear “Yes” more often. And just remember you have the ability to review customers (because we appreciate that nobody wants to work for a bad “boss”)!
Make “asking” for a positive review and referral part of your project routine
At least until asking has become a habit for you and you are comfortable with asking, use a script. Keep it simple and direct:
“It makes me happy that you’re pleased with the work. In my business, reviews and referrals are everything. I’d appreciate if you left me a positive review on LOWO and pass my name along. Do you know anyone else who could use my services?”
Make it easy for them to pass your name around
Point out they, and any of their referrals, can easily find when you’re available for work on LOWO. You can also vary the script and be more direct to ask for names of people for the referral.
"I'm really glad that you're pleased with my work. I'm always looking for referrals and wonder if you know anyone else who might be interested in my services. I’m always broadcasting on LOWO when I’m available in your area, so that’s an easy way to find me."
Pause here and see what they say.
Tips for Asking for Reviews and Referrals
So, do you want to get more clients? Then set aside your squeamishness and force yourself to get in the habit of asking for a referral from every satisfied customer.
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